On the 5th of November GlassBox Media launched Fuel for Life, a new campaign to help raise funds and public awareness of Community First Responder and Blood Bike Riders across East Anglia and the rest of the UK. The event took place at Seckford Hall, Woodbridge and was attended by local business people and representatives from the NHS, Nationwide Association of Blood Bikes and the following Community First Responder Units: HABSS, Woodbridge, Sutton, Sudbury, Wattisham, Maldon, Bentley Capel and Tattingstone, Henlow, Martlesham Heath and Adastral Park.
The event began at 7PM with a talk from the founder of the campaign Sarah Jones, explaining how Fuel for Life came into being and the many ways in which it will be able to support both Community First Responders and Blood Bike Riders. The presentation then continued with two promotional videos, created by GlassBox Media for the campaign. The first was a video created for the campaign itself, whilst the second was a promotional video, created in cooperation with the recently founded HABSS Community First Responders group, who are based on the Woodbridge peninsula. This was followed by further talks from Mr Rob Ashford – Director of Service Delivery at the East of England Ambulance Service Trust and Mr John Stepney – Chairman of the Nationwide Association of Blood Bikes which represents the interests of Blood Bike Riders across the country.
Following the talks guests were encouraged to discuss the campaign with one another and to meet representatives from GlassBox Media, who were taking photographs and recording interviews with each of the groups attending the event. The Cupcake Experience were also present at the event and had brought a selection of Fuel for Life branded cakes and treats which were made available to purchase, an offer that was quickly taken up by many of the sweet-toothed amongst the guests. The Cupcake Experience has already been supporting Fuel for Life through the Divine and Delectable Ladies Lifestyle Evening which took place on October 18th 2013. It is planned for Divine and Delectable to become a regular event in support of Fuel for Life, with the next event taking place on the 5th of December.
In addition to the cakes from The Cupcake Experience, posters, booklets and other promotional materials from the Fuel for Life campaign were available at the event for guests to take away. These materials aimed to raise awareness of the campaign as well as providing guests with new ideas on how to raise funds for their group. The materials have been made available as a free download on the Fuel for Life website, www.fundforlife.org.uk. Interviews recorded on the night showed an overwhelmingly positive reaction to the campaign from attendees. Whilst still in its early stages the campaign certainly got off to a strong start with its launch event and looks set to continue, helping to secure the future of Community First Responders and Blood Bike Riders alike.