Why Video Advertising

How can Video Advertising help my company?

Video advertising is more effective than traditional banner adverts!

If you could get your brand along side of any other multi-million dollar brand for free in front of millions of people around the world….would you not jump on that opportunity? Of course you would… That is what putting your video on your website, social media channels and YouTube is all about…

Videos will

* Elevate your online SEO rakings

* They will get your customers equally excited about your company when they see what you have to offer!

* Set you apart from your competitors

Video Advertising

eMarketer reports that video advertising spending will increase by over 40% in 2013, and 69% of agency executives are planning to run video campaigns in 2014 on Youtube. Even though Facebook video ads have still not officially launched, 49% of agency executives claimed they would run a video campaign on Facebook when it’s available.

With these impressive numbers, there’s no doubt social video advertising will be huge in 2014. So how can your business benefit from incorporating social video into your marketing campaigns?

Is Video Advertising A Waste Of Investment?

If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing. Take a peek at some pertinent data from the B2B Demand Generation Benchmark Survey for 2012. This is just one of the survey topics: Percentage of Marketers Using Each Content or Offer.

The graph illustrates the percentage of marketing respondents that use each content or offer read more and view graph.

Why A video?

A number of studies have hinted that online video ads walk all over banner ads in terms of effectiveness, but new research from MediaMind estimates that they are in fact 27 times more effective read more.

So not only does having a video on your website and using across all social media platforms will raise your ranking it goes much deeper than that:

Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video:

#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!

You can watch Susan’s detailed presentation here.


The content myths surrounding video advertising


To say that online video sharing has exploded would be an understatement. The facts speak for themselves: four billion items are shared on Facebook every day and more than 700 videos are shared on Twitter every minute. According to Comscore, branded online video ads account for 22.6% of all online videos viewed.

So how can advertisers use this tidal wave of social video sharing to build better brand engagement? There may have been a time when the idea of predicting the success of a YouTube video before it is even launched may seem as far-fetched as guessing which unheard pop song will become a number one hit.

But scrutinising views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. A wildly successful video ad is usually seen as a black swan, an outlier that’s unpredictable and unrepeatable. Discovering how to create and distribute highly shareable content, repeatedly and at scale, should be at the top of every brand marketer’s wish list read more.


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